Lorraine Nicoletta: Clever Caver5.18.12
contributed by Lorraine Nicoletta
For my recent presentation, as a part of the Clever Claver lecture series, I focused on the worlds of graphic design and architecture. Both influence each other, and also inspire my own work.
Throughout my education at MICA and abroad, I have collaborated and designed side-by-side with architects and urban planners to create unique structures and systems. Together we were able to take our projects to a new level because architecture and graphic design are two forms of communication not bound by the constraints of a culture or language – they set and break standards in different ways and give the public something new to experience, ponder, and interact with.
I gave the example of Times Square, New York. This area is dominated by advertisements and signage hanging onto every surface, creating new facades for the buildings, and altering the way people interact with the area. Now the public’s interaction with Times Square has been altered again when designers and architects created the Tkts booth which includes a bleacher style seating where pedestrians can sit and take in the stimulating landscape. Though it is just a place to buy tickets for Broadway shows, designers created an interactive structure, rather than just take up more space in the city.
I concluded my presentation with something my professor abroad (an architect) always said which was, “To participate, and create in diverse groups creates a condition of intense joy that is shared.” While abroad I spent the semester collaborating with architects and designers from all over the world. Working with this group of like-minded people who each had a unique set of skills different from my own did create the “joy” my professor spoke of. Together we were able to spread the “joy” past the group and the project into the community where the project was based. Together, we were able to create an environment that interacted with all the senses, and movement of the community through the design of the actual structure, which was then strengthened with the support of design.
By imitating each other, together graphic design and architecture are able to speak on a massive and miniature scale getting the public’s attention at all levels.
Lorraine Nicoletta is a senior graphic design major, environmental design concentrator from New York.


































